Eight video types.
One agent. About $1 a minute.
What each type is for, what the agent actually does, and how it compares with the tools you might use today.
Compared with existing tools
Same video. A fraction of the cost and effort.
Kinisma StudioAI agent + local render
Prompt-to-video AIGenerative video models
Avatar video toolsTalking-head presenters
Template editorsDIY drag-and-drop
Freelancer / agencyDone for you
Cost of a 2-min video
≈ $2
≈ $9.60+
Plan-based, ~$1–$3
Subscription + time
$200–$2,000
Time to first cut
Minutes
Minutes, many re-rolls
Minutes
Hours
Days to weeks
Writes the script for you
Yes
No
Partly
No
Yes
Accurate text, logos & diagrams
Yes
Often garbled
Partly
Yes
Yes
Edit one line, keep the rest
Yes
No
Yes
Yes
Revision round
Explainers, tutorials, Shorts…
All eight types
Clips only
Presenter only
Yes
Yes
Titles, hashtags & thumbnails written
Yes
No
No
Partly
Partly
Example · How Noise-Cancelling Headphones Work
Try saying“Make a one-minute explainer on how noise-cancelling headphones work: the microphones, the anti-noise wave, and why it works best on a steady hum.”
Video type 1 of 8
Explainer
Explain how something works: a technology, a process, a scientific idea. The agent researches the topic, writes a script that builds understanding one step per scene, and animates custom diagrams, charts and 3D, timed to every word.
Typical length60–120 s
Formats16:9
Est. cost≈ $1–$1.60
Best for
How things workScience & techCoursesTraining
What the agent does
1Researches the facts and real numbers
2Plans one idea per scene, from hook to recap
3Animates diagrams, charts and 3D
4Voices it and times every word
You can bring
A topic and who it’s for
What to cover (optional)
Your facts or docs (optional)
Kinisma vs Prompt-to-video AI2-minute explainer
KinismaPrompt-to-video AI
Cost≈ $1.50≈ $9.60+
Diagrams & labelsAccurate, editableOften garbled text
Change one lineRe-renders that sceneRegenerate the clip
Consistent styleEvery sceneVaries per clip
Example · Get Up
Try saying“A 50-second cinematic speech called “Get Up” about falling and refusing to stay down, with slow-motion stock footage and an epic score.”
Video type 2 of 8
Motivational
A voiced speech over real stock footage, with huge words on the key lines and a score that builds. Great for daily posts, channels and team kick-offs.
Typical length15–45 s
Formats9:16 · 1:1 · 16:9
Est. cost≈ $0.15–$0.40
Best for
Daily postsSpeech channelsTeam kick-offsCampaign hooks
What the agent does
1Writes an original speech
2Finds real stock footage for every line
3Puts huge words on the key lines
4Adds a score that builds to the climax
You can bring
A theme or a message
The feeling you want
A style, like slow motion
Kinisma vs Template editors30-second quote video
KinismaTemplate editors
CostAbout $0.15Subscription + your time
Your timeOne prompt + approval30–60 minutes
FootageFound for every lineSearch it yourself
Words timed to the voiceAutomaticManual keyframes
Example · SIGMAEO — Free SEO Audit
Try saying“create a product demo of sigmaeo.com. show how users can do website audit with it”
Video type 3 of 8
Product demo
Show off a website or app in motion. The agent reads your site, films your real product, and tells the story from the problem to a call to action, using only claims your site makes.
Typical length30–150 s
Formats16:9 · 9:16 · 1:1
Est. cost≈ $1.20–$2
Best for
LaunchesLanding pagesAdsFeature announcements
What the agent does
1Reads your site and its claims
2Captures your real pages and records a key task
3Tells the story: pain, product, features, proof
4Ends on a call to action with your URL
You can bring
Your website address
Who it’s for
The task or features to show
Kinisma vs Prompt-to-video AI2-minute product demo
KinismaPrompt-to-video AI
Cost≈ $1.60≈ $9.60+ plus re-takes
Your real productReal screens & recordingsMay invent details
Logo & textSharpOften distorted
ClaimsOnly from your siteWhatever the model writes
Example · SigmaDSA — Start your trial
Try saying“Ad for our loan app for DSAs, using the attached brand folder; 15-day trial for ₹99.”
Video type 4 of 8
Video ad
A branded ad built from your own assets. Attach a folder with your logo, product shots, clips and brand guide; a team of AI specialists turns it into one continuous film with a hook, your benefits, proof, your offer and an end card.
Typical length15–60 s
Formats9:16 · 1:1 · 16:9
Est. cost≈ $3–$6
Best for
Social adsOffers & trialsLaunchesRetail
What the agent does
1Reads your folder: docs, images and clips
2Takes your colours, fonts and logo
3Shows a plan with a style frame to approve
4Builds one continuous film, ending on your call to action
You can bring
A folder of logo, shots, clips & brand guide
What it sells and to whom
Your offer (optional)
Kinisma vs Hiring an agency30-second ad
KinismaHiring an agency
TurnaroundSame hour1–3 weeks
Your assetsUsed as the starsBriefed and handed over
ClaimsOnly from your materialApproved in rounds
RevisionsAsk in the chatUsually 1–2 rounds
Example · Carbon — turn code into images
Try saying“A tutorial on Carbon (https://carbon.now.sh): how to turn your code into a beautiful image. Paste your code, pick a theme, change the background colour, and export a PNG.”
Video type 5 of 8
Product tutorial
Real step-by-step how-tos of your web app. The agent drives a real browser, films every step in full HD, and narrates each click with a zoom and a callout. If the app needs a login, you sign in yourself.
Typical lengthany length
Formats16:9
Est. cost≈ $0.60 / min
Best for
Help centresFeature releasesCustomer supportOnboarding
What the agent does
1Reads your docs and walks the flow
2Films every step, click by click
3Adds zooms, callouts and chapter cards
4Narrates every step, timed to each click
You can bring
Your app’s address
The steps to show (optional)
A demo account to sign in with
Kinisma vs Screen recorder + editor3-minute tutorial
KinismaScreen recorder + editor
Cost≈ $1.80Two subscriptions
Your timeOne prompt + approval1–3 hours
NarrationWritten & voiced for youRecord it yourself
RecordingThe agent films itYou record every step
Example · Why Your Brain Can’t Stop Watching Before/After Videos
Try saying“Why your brain loves before/after videos, for a psychology Shorts channel.”
Video type 6 of 8
Shorts
Vertical videos for TikTok, Reels and YouTube Shorts, made from just a topic: a hook in the first second, a visual change every couple of seconds, and word-by-word captions.
Typical length20–45 s
Formats9:16
Est. cost≈ $0.60–$1.20
Best for
TikTokReelsYouTube ShortsFaceless channels
What the agent does
1Writes a hook for the first second
2Changes the visual every 1.5–3 s
3Captions every word (karaoke, box or pop)
4Writes captions, hashtags and three covers
You can bring
A topic, or just “give me ideas”
Your channel’s niche
A caption style
Kinisma vs Hiring a freelancerone Short
KinismaHiring a freelancer
Cost≈ $0.80$20–$70
TurnaroundSame hour2–5 days
RevisionsAsk in the chatUsually 1–2 rounds
Captions & hashtagsIncludedOften extra
Example · The Last Blank Page
Try saying“Sam buys a tiny plant to be more organised, forgets it while working late, and panics when it droops.”
Video type 7 of 8
Stick figures
A hand-drawn stick-figure story in black ink on white. The agent writes the story, casts characters with fixed looks, and acts it out with faces, poses, thought and speech bubbles, props and a narrator.
Typical length30–60 s
Formats16:9 · 9:16 · 1:1
Est. cost≈ $0.70–$1.20
Best for
Life lessonsTraining scenariosStorytelling channelsBrand stories
What the agent does
1Writes the story and the narration
2Casts characters who keep their look
3Acts it out with faces, poses and bubbles
4Draws anything else the story needs in the same ink
You can bring
A story idea or a message
Character names (optional)
The lesson or the turn
Kinisma vs Whiteboard tools1-minute story
KinismaWhiteboard tools
Your timeOne prompt + approval3–6 hours
Story & scriptWritten for youWrite it yourself
Acting & timingAutomaticPlace and time every pose
VoiceoverIncludedRecord or add it
Example · Year in review
Try saying“A 1-minute year-in-review for our team, upbeat, with our photos.”
Video type 8 of 8
Custom
Describe exactly what you want and bring your own assets. A team of AI specialists (a story writer, an art director, artists, an animator per beat and a critic) plans it with you, shows a style frame, and builds it as one continuous film.
Typical lengthany length
FormatsAny
Est. cost≈ $4–$8 / min
Best for
Anything elseMixed stylesExperiments
What the agent does
1Follows your brief and your files
2Shows a plan and a style frame to approve
3Builds it as one continuous film
4Changes anything you ask in the chat
You can bring
Images, clips, audio or docs
References you like
Length and platform
Kinisma vs Hiring an agency1-minute custom video
KinismaHiring an agency
Cost≈ $4–$8$500+
TurnaroundSame day1–3 weeks
You stay in controlEvery stepVia feedback rounds
Ownership of filesYoursDepends on contract