Film mode

Custom videos and Video ads on Best quality are made in film mode: instead of building separate scenes, a team of AI specialists makes one continuous film.

#Who works on it

• A story writer writes the script and splits it into beats.
• An art director designs the look (colours, type and style) and shows it as a style frame.
• Artists make the 3D models and illustrations the film needs.
• An animator per beat animates it, one beat flowing into the next.
• A critic watches stills of every beat and sends back what's wrong before you see it.

#How it works

1. The plan. You get the story, the look with its style frame, and the list of assets it will make. This is a plan, not a storyboard of finished scenes.
2. You approve. Ask for changes in the chat until it's right, then click Approve. Nothing is built before you do.
3. The build. Assets, animation and critique, then the voice and the music.
4. Ready. It plays in the preview. Ask for changes in the chat as with any video.

#Time and credits

Film mode takes longer than other types, often 15–30 minutes, and uses noticeably more credits, because several specialists work on it and it's reviewed more than once. The type cards on Home say takes longer and costs more credits.

Want it quicker? Choose Quality: Fast in the New video window; the video is then built scene by scene from a storyboard, like other types.

See also Video types and Video ads.